Why Are So Many People Moving to Billings, MT? Expert Review with Gene Hauck

Billings, MT on the Move

Billings, MT is seeing more new residents every year, and it’s not hard to figure out why. Thanks to a thriving economy, friendly neighborhoods, and homes priced well below national averages, demand is surging. If you’re considering relocating—or if you’re a homeowner wondering how these trends affect your property value—Gene Hauck, REALTOR® with Engel & Völkers Billings and leader of The Morales Group, shares his take on what’s driving people to the Magic City.

Economic Strength and Career Opportunity

One big draw for new arrivals? Billings boasts a diverse, resilient economy. Anchored by energy, healthcare, agriculture, and education, the unemployment rate sits at just 1.7%, lower than state and national averages. New residents, including young professionals, families, and remote workers, see real prospects for stable, well-paying jobs.​

• Average household income: $73,862

• Median household income: $71,855

• Robust job growth: Over 45,000 jobs added in Montana since 2020​

Affordable Housing and Cost of Living

Another reason for Billings’ popularity is the cost of living. Unlike pricier markets in neighboring Bozeman or Missoula, home prices here make ownership attainable.

• 2025 median sale price in Billings: $350,000 – $393,000 (varies by neighborhood)

• Billings Heights median list: $414,900

• No state or local sales tax, which means bigger savings on day-to-day purchases​

Whether you’re searching in West End, Laurel, the Heights, or Downtown, your dollar goes further. For sellers, this influx of buyers can boost home values and speed up sales.

Outdoor Recreation and Quality of Life

The area’s natural beauty is hard to overstate. Set near the Yellowstone River with the Rimrocks on the horizon, Billings appeals to outdoor adventurers, retirees, and families alike.

• Quick access to trails, ski slopes, fishing, and parks.

• Mild summers and snowy, but active, winters.​

• Vibrant arts, dining, and downtown festival scene.

Gene Hauck recommends exploring local favorites, from Two Moon Park to Zimmerman Trail, for newcomers eager to get outside.

Strong and Welcoming Communities

Schools are highly rated, the population is diverse for Montana, and neighborhoods are known for being safe, walkable, and family-friendly.

• Projected 2025 population: ~122,545

• Growth rate: 0.87% annually (over 4.5% growth since 2020 census)​

• Largest racial/ethnic groups: White (83.2%), Hispanic (7.2%), American Indian (4.2%)​

Compared to larger Western cities that have priced out many buyers, Billings retains a friendly, “small city” character, even as it grows.

How This Impacts Homeowners and Sellers

For current owners, population and economic growth affect home value. Increased demand has:

• Raised average home values by 1-3% year-over-year.

• Reduced average days on market—homes often sell within a month.

• Increased interest in established neighborhoods like Heights, West End, and Briarwood.

Thinking about selling? Gene Hauck and The Morales Group have experience navigating fast-paced markets and can help sellers price, market, and time their home sale accurately.

Testimonials and Local Expertise: Why Work with Gene Hauck?

Gene Hauck has helped over 50 clients—buyers, sellers, downsizers, and investors—make informed moves in Billings since 2022. Known for his transparency, client-first mindset, and deep neighborhood knowledge, Gene is ranked among the top 10% of local agents. Recent reviews praise his:

• Accuracy in valuation and market analysis

• Communication and responsiveness

• Success closing both residential and investment sales​

Should You Move to Billings?

Billings isn’t just a smart choice for affordability—it’s a city where you can thrive. From emerging professionals to growing families and retirees, the quality of life, economic strength, and accessible recreation check all the boxes.

But: Winters are intense, and demand can drive competition in the most popular neighborhoods. Ask an experienced local agent like Gene Hauck about timing, neighborhoods, and resale potential before you move or sell.

Compliance and Your Next Steps

All home buying and selling activity in Billings follows the Fair Housing Act, RESPA, and NAR Code of Ethics. Agents do not provide legal or tax advice; always consult a licensed professional for those matters.

Ready to take advantage of Billings’ growth, or wondering how these trends might affect your home value or move? Connect with Gene Hauck and The Morales Group, Engel & Völkers Billings, for personalized advice and local insight. Get help making the right move, whether buying or selling.